NI start-ups gain inside track from tech giant Amazon

Local entrepreneurs told to “Act like a Fortune 500 company” by successful Banbridge start-up ubloquity
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“Act like a Fortune 500 company”, that was the advice given to local start-ups and entrepreneurs at Amazon Web Services’ annual ‘Start-up Day’, hosted at the Game of Thrones Studio in Banbridge.

Focused on accelerating start-up innovation and growth, attendees heard from the Department for International Trade on programmes available for Northern Ireland firms as well as advice from Amazon Web Services on how to build a successful start-up.

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Visitors to the event also heard from successful Northern Ireland businesses on best practice and what they would recommend to other tech-driven entrepreneurs.

One keynote speaker was Ellen Marks, agri tech manager at leading blockchain company, ubloquity.

With offices in Banbridge and Dublin, ubloquity is a far cry from a ‘typical’ start-up.

In less than 18 months, the company has signed an exclusive contract with Fujitsu to be its smart border blockchain partner and quadrupled in size, expanding from a local team of four to an international team of 16, with engineers in the Republic of Ireland, UK, Czech Republic, Romania and Spain.

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Presenting at the Amazon Web Services event, Ellen highlighted the importance of a ‘values-led approach’ and ‘championing diverse thinking’.

She said: “At ubloquity, we embrace smart people and smart processes, focusing our limited resources on the things that matter. We’ve created a flexible, family friendly culture, where employees are well rewarded with the freedom to problem solve and work from home.

“This values-led approach extends to how we do business, and by championing diverse thinking we’ve been able to create a business model for our technology platform that means once it is built to solve a problem, it is replicable across the world, for every sector.

"As a company, we shy away from the stereotypical ‘start-up’ archetype and instead we embrace what it is we want to become. Our advice to local entrepreneurs is to be as professional as a Fortune 500 with the agility and flexibility of a start-up."