Northern Ireland firm's Loada Balls wins Gold and prepares to hit the shelves across UK & Ireland
From a city-centre gym to nationwide distribution, Loada Balls’ Gold-winning protein bars bring natural, on-the-go nutrition to health-conscious consumers across Great Britain and the Republic of Ireland
Health conscious snackers across Great Britain and in the Republic of Ireland will soon be able to enjoy award-winning protein bars from a family business that began life in a Belfast gym before winning a Gold award and two Bronzes at the prestigious UK Quality Food Awards.
The small company’s White Chocolate Peanut Butter and Caramel Protein Bar won the top Gold prize for its first-ever entry at the awards which attract entries from food producers, both large and small from across the British Isles.
Formed by the Sloan family, Loada Balls, now one of Northern Ireland’s fastest growing protein snacks, has linked up with Clearline Distribution in Craigavon to grow sales of its tasty bars across the British Isles.
Handcrafted at Twin Spires Business Park in west Belfast and made using premium-quality protein, Loada Balls is positioned as “a convenient, great-tasting option for active, on-the-go lifestyles”.
The award-winning small business spans three generations of the Sloan family, according to John, who runs the company with son Johnny and grandfather Curtis. It developed “after a roaring success at our gym in the city centre, we decided it was time to share the love with a wider audience”.
The protein bars and balls contain only natural ingredients such as peanut butter, almond butter, pure honey, coconut and mixed nuts.
“The bars were consumer tested at St. George's Market, the ‘heartbeat of Belfast’ and the response was beyond our wildest dreams – sales soared, and we earned a permanent spot at this iconic market, becoming a staple for locals and tourists alike,” adds John. Products are now stocked across Eurospar, Spar, SuperValu, Centra, and Mace convenience stores.
Clearline is a leading food marketing and distribution headed by Jeremy Norris are proud to announce that we have teamed up and are now the distribution partner for Loada Balls, one of Northern Ireland’s fastest-growing protein snack brands in a sector that’s growing rapidly.
The distributor is now handling all the producer’s available flavours: - Peanut Butter & Caramel; Smooth Hazelnut; White Chocolate Caramel; Chocolate Caramelised Crumble; White Chocolate Crumble; and Raspberry Coconut.