Northern Ireland food innovator launches ‘world-first’ Naked chicken rashers in 202 store Tesco rollout
Downpatrick food firm Finnebrogue has unveiled Naked Chicken Breast Rashers made from 100% British chicken and free from artificial additives, as it targets growing demand for high-protein, clean-label foods
Downpatrick’s Finnebrogue has launched its latest innovation in food: Naked Chicken Breast Rashers – a first-to-market product made without artificial additives or preservatives; and crafted from 100% British chicken breast.
Rolling out across 220 Tesco stores nationwide, the new product offers a fresh alternative for “consumers looking for great taste, simpler ingredients, and added nutritional benefits”, according to the company, a leading food innovator.
Finnebrogue continues that the “launch comes at a time when consumer behaviour is shifting beyond simply reducing ‘nasties’ towards actively embracing healthier eating habits, with 41% of consumers saying they eat healthily most of the time. At the same time, chicken continues to grow in popularity as a leaner protein, with 30% of consumers eating more of it”.
Developed as part of Finnebrogue’s ongoing commitment to food innovation, Naked Chicken Breast Rashers are low in saturated fat and high in protein, making them an ideal choice for health-conscious shoppers. They also provide an appealing option for those who avoid pork but still want to enjoy a rasher-style product.
Finnebrogue has a strong track record of innovation, especially in ham. The company was the first food producer in the UK to mass-produce bacon ‘made without nitrites’, helping to transform the market and set new standards for cleaner-label meat products.
Now part of Canada’s Sofina Foods, Finnebrogue continues: “As with all products in the Naked range, the Chicken Rashers are made without artificial preservatives or additives, reinforcing Finnebrogue’s mission to create food that is good for people and the planet.
“This is a significant step forward for the Naked brand,” says Declan Ferguson, Group director product development and Innovation.
“Our focus is on challenging convention to deliver food that is nutritious, tasty, sustainable and affordable, while responding to what consumers really want. From removing nitrites to improving nutritional profiles or offering alternatives for different dietary needs.
“The launch of Naked Chicken Rashers builds on the success of previous Naked innovations and reflects growing demand for cleaner-label, high-protein foods that do not compromise on taste or quality.”