'Northern Ireland is firmly on the radar for major brands': Up to 30 German Doner Kebab outlets planned as local food-to-go sector continues expansion

The Northern Ireland Food to Go Association (NIFTGA) has welcomed the expansion of German Doner Kebab (GDK) into Northern Ireland, describing it as further evidence of growing confidence in the region’s fast-evolving food-to-go sector.

The international brand has announced plans to open its first restaurant locally, with ambitions to roll out up to 30 outlets across Northern Ireland in the coming years. The move is expected to create significant employment opportunities while adding further diversity and innovation to the local food landscape.

The announcement is the latest in a series of high-profile investments in the sector, with several global and national brands recently confirming plans to open new outlets across Northern Ireland. These include the arrival of a major US fried chicken chain, the continued expansion of established brands such as Wagamama, and the introduction of new concepts like Taco Bell to the local market.

Michael Henderson, chief executive of NI Food To Go Association, said the continued flow of investment highlights both the strength and the potential of the sector: “We’re thrilled to see German Doner Kebab opening its first restaurant here, bringing a fresh and vibrant flavour to our thriving food-to-go industry.

"Its plans to establish 30 more outlets highlight not only confidence in our local economy but also the growing demand for quality, convenient dining options. This move promises to create new jobs and invigorate the sector, reinforcing Northern Ireland’s reputation as a dynamic and diverse food destination. We look forward to supporting their successful journey ahead.”

Michael Henderson said the broader pattern of recent announcements paints a clear picture of a market that is both competitive and full of opportunity: “What we’re seeing is a clear signal that Northern Ireland is firmly on the radar for major brands. There is real momentum in the food-to-go sector, driven by changing consumer habits, demand for convenience, and a willingness to invest in new formats and experiences.”

However, he cautioned that while investment is positive, it must be matched with the right support for existing businesses.

Michael continued: “While this level of investment is hugely welcome, it also highlights the importance of ensuring a level playing field. Independent food-to-go operators remain the backbone of our high streets, and many continue to face significant challenges, from rising costs and staffing pressures to ongoing concerns around VAT and business rates.”

He added: “If we want to sustain this growth and ensure that both international brands and local independents can thrive, we need a policy environment that actively supports the sector. With the right conditions, there is a real opportunity to build a stronger, more resilient food-to-go industry that benefits communities right across Northern Ireland.”

NIFTGA represents independent food-to-go businesses across Northern Ireland and continues to advocate for measures that support growth, protect jobs, and strengthen local high streets.

The association says the arrival of brands such as GDK, alongside a growing pipeline of new entrants, reflects a sector that is evolving rapidly and playing an increasingly important role in the region’s economic and social landscape.

“As an industry, we’re evolving quickly,” Michael concluded. “Consumers are looking for quality, speed, and value, and businesses are responding with innovation and ambition. It’s an exciting time for the sector, but also one where continued support and collaboration will be key to long-term success.”