'Now be marketed to buyers around the world': Northern Ireland auction house expands US presence with California business partnership
The deal with The Auction Company strengthens Euro Auctions’ West Coast operations while opening up a global buyer network for customers across California and the western US
Northern Ireland-headquartered Euro Auctions has welcomed a California-based business to its global auction network, strengthening the group's presence across the US.
The Omagh firm’s partnership with The Auction Company brings together two family-owned businesses with a shared commitment to integrity, professionalism and customer service.
The Auction Company's two California auction sites in Colton and Madera, together with its Murrieta office, will complement Euro Auctions' established US operations under the Yoder & Frey brand.
The addition further strengthens Euro Auctions' wider international network, which includes operations across North America, Europe, the Middle East and Australia.
Jonnie Keys, Euro Auctions said: "The Auction Company is an excellent fit for our network. We look for strong, owner-operated businesses that share our values and commitment to customers, and Claudia, Steve and their team have built exactly that.
"The partnership strengthens our West Coast presence while giving The Auction Company's customers access to a truly international buyer network."
Founded in 2003 by Claudia Knopp and Steve Gorin, The Auction Company has built a strong reputation across California and the western US, serving contractors, rental companies, transport operators, municipalities and government agencies.
The company specialises in construction and heavy equipment, rental fleets, trucks, trailers, vehicles and government surplus assets.
Knopp and Gorin will continue to lead the business alongside the existing team.
Claudia Knopp explained: "We have always built our business around our customers and our team. Joining Euro Auctions allows us to retain that local focus while giving our customers access to a much larger international marketplace."
Steve Gorin added: "Our customers will continue dealing with the same people and at the same locations. The difference is that their equipment can now be marketed to buyers around the world."