Rebrand for world-leading Lisburn-based defence technology manufacturer

Looking back on its 40-year heritage of operational experience and purpose-built products, 7Technologies has decided to evolve its brand in line with its new purpose, mission and vision that will take the business into the next generation of ISTAR products, whilst maintaining its heritage and reputation.

The refreshed logo embodies the company’s shift from yesterday’s analogue landscape to a much more digital and virtual world, while the number ‘7’ remains the heart of its identity, representing 7Technologies’ heritage and longstanding relationships in the sector.

A world leader in technical surveillance solutions for the defence sector, the company will now focus primarily on developing and delivering pioneering new technology for the battlefield, as the need for sensor fusion and machine teaming is most evident in this area.

7Technologies’ rebrand coincides with the manifestation of digital transformation in the defence sector, as countries are showing increased interest in ethical use of artificial intelligence and digital technologies on the battlefield.

Mike Howarth, CEO at 7Technologies, said: “7Technologies has been a pioneer in technical surveillance solutions since the company’s inception. We are at a time of rapid change in technologies in the defence sector. It is important for us and industry to recognise this change.

“We’re excited to lead the industry into an era of game-changing new solutions using applied technologies. We are committed to developing, delivering and supporting technologies and capabilities to meet the needs of this new digital era.

“Through the evolved brand we are renewing our commitment to our customers and partners into the future and embracing the changes in technology. We are restating our purpose which is to ensure that our solutions are designed to deliver capability to the end users. The rapidly expanding potential of technology that uses artificial intelligence has opened exciting opportunities for 7Technologies. We will continue to lead revolutionary change to build a safer, more secure world, while continuing to support and expand upon the relationships we have grown over the past four decades.”

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