Retailer '˜hits the diff' with brand promotion
Mone, whose online performance of his song ‘Hit the Diff’ has been a runaway viral hit has produced a new song for a £150,000 drive to promote the new Your Community Supermarket identity as the retail outlet will now be known.
The advertisement sees Marty sing a new version boasting about the features of the community supermarket; from fresh local produce, the amenities and services available, its community roots and charitable giving.
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Hide Ad“We now have 57 Eurospar supermarkets across the country and shoppers are demanding more from their local outlets; they want more variety, better value, higher quality, local products, and they need convenience,” said Bronagh Henderson, acting head of brand marketing.
“Every positive element that a Eurospar brings to a community is covered in our new strategy, and shown in the ad, which ends in a big party with Marty performing. It’s fun and fresh and we’re delighted with the outcome.”