The new products, Duck Bites, Stuffing Bites, and Ham & Cheese Bites, complement Mash Direct’s popular and increasingly diverse fresh vegetable range which has been stocked in Asda since 2006.
Mash Direct now supplies 29 products to Asda.
Emma Swan, Asda’s buying manager for Asda NI Local said: “We’ve worked closely with the team at Mash Direct and have always been impressed by the company’s fresh thinking and innovative approach to product development.
“This ethos is captured in the new festive party range – top quality, market-focused local products that our customers know and trust. Another great local addition to our Christmas food offering.”
Don’t hold off on home heating oil in hopes of price drops, expert urges Northern Ireland consumers
Blueprints unveiled for enormous new hotel right next to Belfast’s Titanic centre in the city’s old shipyard district bringing over 600 construction jobs
Planning system in Northern Ireland to go down for three weeks as computer crisis looms
Curry’s Fun Park Portrush announce new rides, tokens and appeal for staff
NI Builders shortlisted for Excellence Awards
Lance Hamilton, sales director, Mash Direct, added: “Our research has proven that consumers want to enjoy quality, locally-sourced food which fits in with busy lifestyles.
“We sought out to create a party range that sparked our festive taste buds as well as offering the convenience of little preparation and quick cooking times so more time can be spent with loved ones over the Christmas holidays.”
“We are pleased to deliver our locally produced, innovative range of Christmas Bites to Asda for our customers to enjoy alongside the rest of our farm fresh range.”