'See you there… or else': Growing Irish jewellery brand to open seventh store as it expands across Northern Ireland

An Irish contemporary jewellery brand is expanding its Northern Ireland presence with the opening of a new store at Rushmere Shopping Centre in Craigavon this weekend.

Dylan Oaks will officially open the doors to its seventh retail store on the island of Ireland this Saturday (August 8), with a special ribbon-cutting ceremony taking place at 9.30am.

The new store marks another milestone for the fast-growing brand, which was founded in 2020 by partners John and Laura McAnenly and has grown from a small two-person operation into an international jewellery business.

To celebrate the launch, the first 100 customers who spend £50 or more will receive an exclusive Dylan Oaks goody bag worth more than £150.

The Craigavon store will offer the brand’s full in-store experience, allowing customers to work with dedicated jewellery stylists to create personalised pieces for themselves or as gifts.

Using in-store engraving and personalisation technology, many bespoke designs can be completed in as little as 15 minutes, allowing customers to leave with a unique piece on the same day.

Dylan Oaks said the new store will bring its “signature experiential shopping concept” to customers in Craigavon and surrounding areas.

The brand specialises in contemporary jewellery designed around personalisation, combining modern designs with accessible pricing and a focus on meaningful pieces to mark special moments.

The Rushmere opening follows the success of Dylan Oaks stores in locations including Liffey Valley Shopping Centre, Dundrum Town Centre, Swords Pavilions, Henry Street in Dublin, Kildare Village and Castle Lane in Belfast.

The company said the latest addition would further strengthen its retail presence across the island of Ireland.

A spokesperson said: “The new Rushmere store will offer the full Dylan Oaks experience, where customers can work one-to-one with dedicated jewellery stylists to create personalised pieces tailored to their own story or the perfect gift for someone special.

“Using in-store engraving and personalisation technology, many bespoke designs can be completed in as little as 15 minutes, allowing customers to leave with a truly unique piece on the same day.”

Offeriing a sneak peak of the new store on Rushmere’s social media, they added: “Get your first look inside the brand-new Dylan Oaks store before it opens this Saturday

“We can’t wait for you to see it in person. Who’ll be visiting this weekend?”

Another post added: “See you there… or else.”

Customers are invited to attend the official opening from 9.30am on Saturday, August 8, with launch-day offers and celebrations planned throughout the day.