Shelbourne Motors in major new investment

One of Northern Ireland’s largest motor retail groups, Shelbourne Motors, has overhauled its communications network as part of a new digital investment designed to drive greater connectivity across its operations.

Last year, the long-established family firm opened a new, state-of-the-art £5 million multi-franchise complex in Newry, adding Renault, Dacia and Kia retail outlets to its citywide business.

In a next-stage development, the Newry and Portadown-based company has now completed a significant overhaul of its telecommunications network by introducing the latest Cloud-based technology to enhance all phone and digital services for customers, staff and suppliers.

The work was carried out by Northern Ireland’s leading independent telecommunications and IT company, Rainbow Communications, which installed a new internet-based telephony system, including a new, dedicated leased line which ensures that all internet traffic can travel uninterrupted and securely between sites.

Founded in 1973 and recognised as one of the most progressive, growing car dealer groups in Northern Ireland, Shelbourne Motors is an award-winning company, employing more than 130 staff across outlets in Newry and Portadown and further afield.

In addition to representing top global car brands including Toyota and Nissan, the company also operates an industry-leading, purpose-built used car supermarket, Autoselect, a rental division, body repair shop and valet centre.

Highlighting the importance of being online especially as the pandemic is not allowing many businesses to open effectively, Paul Ward, Sales Director at Shelbourne Motors, said: “In today’s business environment, being online has never been more important.

“This new investment and focus means that we are better equipped than ever to deliver the best service consistently, efficiently and effectively at all times, and, most importantly, in a way that customers want to be served.

“Following our £5 million investment in providing new, world class facilities for our customers, this is a savvy and timely investment which means we can always deliver the best service quality across our dealerships, whether online or on the phone.

“We were extremely delighted to appoint Rainbow Communications to complete this important work and look forward to continuing our partnership for many years to come.”

Founded in 1998, Rainbow Communications is one of the UK and Ireland’s most successful providers of telecoms and IT solutions to business, with over 10,000 customers in Northern Ireland alone – including half of the region’s Top 200 companies.

Through investment and expansion, the established family-owned firm employs over 100 staff within the local community.

Praising their effective ongoing partnership, Stuart Carson, Sales and Marketing Director at Rainbow Communications, said: “As a preferred trusted provider to Shelbourne Motors for more than a decade, we’ve worked side-by-side as partners focused on business growth, improvement and customer service.

“We are delighted to be playing a significant, strategic role in the company’s 50-year success story by ensuring that it’s always best equipped with the latest technology that delivers capacity, security and the reassurance it needs to always be at its best.”

In addition to providing a new leased line service, Rainbow Communications also fully installed a new high-tech Avaya business communications solution, providing Shelbourne Motors with secure and seamless phone calls, email phone system, instant messaging and audio video conferencing.

For more information visit https://www.shelbournemotors.com/

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