'The BPerfect magic has always been about bringing people together': Crowds flock in their hundreds for explosive new Northern Ireland megastore opening

BPerfect Cosmetics has unveiled its brand-new 1,000 sq. ft. megastore at Erneside Shopping Centre, Enniskillen — an exciting milestone for the homegrown beauty brand as it expands its retail footprint across Northern Ireland and creates eight new jobs in the area.

The launch attracted a buzzing crowd of influencers, loyal fans, and local shoppers, all eager to witness the ribbon-cutting ceremony and celebrate the grand opening in true BPerfect style.

Among the creators in attendance were Jane McDermott, Julie Doherty, Sarah Lee, Avaron McCann, and Ciara of Our Wee Self Build, alongside many more well-known faces.

Stealing the spotlight on the night was BPerfect Brand Ambassador and Big Brother star Jenny Baird. One of the breakout personalities from this year’s series, Baird generated major excitement as attendees queued for the chance to meet one of the UK’s newest reality sensations. She was joined by Mrs Glam founder Michelle Regazzoli-Stone and BPerfect CEO Brendan McDowell, whose presence added extra star power and glamour to the celebrations.

Guests were treated to an unforgettable evening of entertainment, exclusive previews, and giveaways. The first 100 customers through the doors received luxury goodie bags worth £100, while partygoers enjoyed complimentary drinks and food, show-stopping drag performances, and surprise moments throughout the store. CEO Brendan McDowell even took to the DJ booth, bringing his signature energy to the event.

The new Enniskillen megastore offers shoppers a fully immersive beauty experience, bringing together the entire BPerfect universe under one roof. Visitors explored the 2025 Exclusive Christmas Giftset Collection, the Skin Studio, Tan Studio, Skin Fusion, the bestselling Chroma Cover Foundation range, the full Mrs Glam collection, Annalivia’s personal favourites, and the complete Voduz haircare line—creating a vibrant, hands-on beauty hub in the heart of the town.

“The BPerfect magic has always been about bringing people together, celebrating individuality, and creating moments to remember,” said CEO Brendan McDowell.

“We are so excited to open our Enniskillen pop-up and thrilled to welcome everyone into this incredible space.”

The opening of BPerfect’s Enniskillen megastore marks the beginning of an exciting new chapter for the brand—and a standout launch experience for local beauty lovers.