'The business has grown and evolved enormously': Northern Ireland wellness brand celebrates 10 years with new product range
Northern Ireland wellness brand Perfectly Pure is celebrating 10 years with the launch of a new range of supplements.
The Dungannon-based business, founded by nutritional adviser Kathie McCausland, has grown over the past decade from a cold-pressed juice business into an established wellness brand, with its products now available through more than 50 outlets across the UK and Ireland, as well as through its own retail and online channels.
Now, to mark its 10th year in business, Perfectly Pure is launching the next chapter of the brand with four high-strength vegan supplements; Immune Support, Raw Beetroot, Meno Support and Boost & Burn
The new range has evolved from four of Perfectly Pure’s most popular wellness shots, taking formulations and benefits familiar to its existing customers and developing them into a convenient everyday supplement format.
Kathie said: “When I started Perfectly Pure 10 years ago, I could never have imagined quite where it would take us.
“The business has grown and evolved enormously, but our purpose has remained the same - helping people make looking after their health a simple part of everyday life.
“Our juices and wellness shots have built an incredibly loyal following over the years, so developing our most popular concepts into a supplement range felt like a very natural next step for Perfectly Pure.
“Reaching our 10th anniversary is a really proud moment, but for me this launch is also about looking forward. It feels like the beginning of a completely new chapter.”