The Rebels of Accountancy to 'shake up' Northern Ireland’s professional services scene..'The benefits for our people and our clients are going to be huge'

Professional services firm Cooper Parry (CP) has launched a major branding campaign across Northern Ireland, marking its expansion into the region following the acquisition of CavanaghKelly in July.

The campaign features bold visuals displayed at well-known Belfast landmarks including the Albert Clock, City Hall, and the Harland & Wolff cranes, as well as in Dungannon, where CavanaghKelly has a long-established base.

The acquisition added around 100 staff to CP’s team, bringing its total headcount to roughly 2,000. The firm says the move is part of its three-year strategy to strengthen its presence across the UK and Ireland, combining large-firm capabilities with a more agile, boutique approach.

CP’s Northern Ireland team will continue to focus on services such as wealth management, digital transformation, cross-border advisory, business restructuring, and forensic accounting. The firm says the expansion also opens up opportunities for local recruitment and new client partnerships, particularly in Belfast’s growing tech, media, and retail sectors.

Des Kelly, head of Northern Ireland at Cooper Parry, said: “This campaign is more than just eye-catching visuals.

"It’s a clear statement of intent. We’re here to shake things up and build something game-changing and industry-defining across Ireland. The benefits for our people and our clients are going to be huge.”

As expected from the ‘rebels of accountancy’, the challenger firm is happy to ask the big questions with provocative and colourful projections onto the Albert Clock, the legendary Samson and Goliath cranes at Harland & Wolff, Belfast City Hall, the Big Fish and Titanic museum.

CP’s rebellious spirit will be hard to miss. From jet-washed pavement art, roaming digital vans across the region, mural artwork and even a hot chocolate cart, it’s all designed to spark conversations, enhance cultural ties and build lasting business leadership connections.