'The story has come full circle': Northern Ireland menswear retailer enters new era as founder prepares for retirement after nearly half a century
After 48 years on the town’s high street, S & T Moore is being taken over by Wallace’s of Ballymena as Samuel Moore retires, with plans for a rebrand, renovation and continued local employment
A long-established Northern Ireland retailer is entering a new chapter after almost half a century in business.
S & T Moore, a familiar presence on Coleraine’s high street since 1978, is to be taken over by Wallace’s of Ballymena as owner Samuel Moore prepares for retirement after 48 years at the helm.
The independent menswear and schoolwear specialist began as a small local shop and went on to serve generations of customers, earning a strong reputation for quality, service and reliability within the community.
Confirming the news on social media, the company paid tribute to Mr Moore’s contribution to the business and the town.
“We’re excited to share some big news,” it stated.
“After 48 incredible years, our owner Samuel Moore will be stepping into a well earned retirement. What began as a small, local menswear shop has grown into a true part of this town’s fabric, built on loyalty, trust and generations of customers. As one chapter closes, an exciting new one begins.
“We are proud to announce that the store is being taken over by Wallace’s of Ballymena, a modern menswear group with two existing locations, Ballymena and Cookstown, who will bring a fresh vision for the future.
“Coleraine will be their third store and we are thrilled to be a part of it.”
The move has a sense of history attached to it, with the post noting that Mr Moore began his own career in menswear with J.S. Wallace in 1974.
It added: “The story has come full circle, as ironically Samuel started his career in menswear with J.S Wallace, as they were known in those days, back in 1974, a fitting end to the tale.
“Over the coming weeks, the store will be fully rebranded to Wallace Coleraine and the shop will undergo a renovation, with a new look, new brands, and an elevated shopping experience.
“In the new store, familiar faces remain with Billy Clarke and Chris White sharing the role of store manager and Samuel Hyndman also staying on as a valued member of the team.
“This is not goodbye. It’s a bold step forward.
“We can’t wait to welcome you into the new store and are incredibly excited for the future. Stay tuned.”