'Their expertise will help us tell our story with greater impact': Global nutrition trailblazer appoints Belfast marketing firm to strengthen brand

Northern Ireland marketing firm Rapid Agency has been appointed as the new creative partner to Devenish, the global animal nutrition company headquartered in Belfast.

The partnership brings together Rapid’s award-winning strategic and creative capabilities with Devenish’s mission to deliver sustainable agri-food solutions across more than 50 countries.

Devenish, recognised for its pioneering approach to improving animal, human, and environmental health, sought a creative partner capable of supporting an expanding international footprint while maintaining a clear and consistent brand voice.

Rapid Agency will work closely with Devenish’s species and leadership teams to provide brand strategy, creative direction, and integrated campaign development, with a focus on elevating the company’s global presence and amplifying its story across key markets.

A major element of the partnership is dedicated support for Devenish’s species leads operating in poultry, swine, ruminant, and other specialist sectors. Each sector presents unique market challenges, audiences, and commercial strategies, and Rapid will deliver tailored campaigns, market-specific messaging frameworks, integrated marketing activity across digital, social, and traditional channels, and ongoing brand guardianship to ensure consistency worldwide.

This structured approach will help Devenish launch targeted initiatives more efficiently, strengthen market penetration, and reinforce its reputation as a leader in animal nutrition innovation.

James Scullion, founder of Rapid Agency, said: “Devenish is a globally respected brand. We’re thrilled to bring our strategic and creative capabilities to support their growth journey. This partnership reflects our shared commitment to innovation, excellence, and meaningful impact both locally and internationally.”

Declan Quinn, chief commercial officer at Devenish, added: “We’re delighted to welcome Rapid Agency as our new creative partner. As Devenish continues to expand domestically and globally, it’s vital that our brand and communications reflect the innovation, nutritional science, and sustainability that underpin everything we do.

"Rapid’s strategic and creative expertise will help us tell our story with greater impact, connect with our audiences worldwide, and support our ambitious growth plan.”

The partnership comes at a pivotal time for Devenish as the company continues to invest in its brand, communications, and innovation strategies to support future growth.

Rapid Agency’s integrated approach will ensure Devenish’s marketing activity remains strategic, consistent, and globally impactful, reinforcing the company’s leadership position in the animal nutrition industry.