'There’s no better time for us to debut and spread awareness': Northern Ireland retail coffee to go brand set to unveil their first ever mobile coffee trailer
Barista Bar invests €50,000 in new mobile unit as it prepares to serve visitors during Europe's largest celebration of Irish music and culture
Northern Ireland’s leading retail coffee to go brand Barista Bar will unveil their first ever mobile coffee trailer at Fleadh Cheoil na hÉireann 2026.
The new trailer, affectionately named BABS (Brewing Amazing Brews & Smiles), will be serving visitors outside ICC Belfast from August 2–9, bringing Barista Bar's award-winning coffee experience directly to one of Europe's largest cultural celebrations.
The brand has invested €50,000 into the brand-new trailer. BABS is the first of three coffee trailers which will be unveiled across the UK in the near future.
Visitors will be able to enjoy an extensive menu of premium hot and iced coffees, refreshing iced drinks, creamy milkshakes, matcha, chai, decaf and oat milk alternatives, ensuring there's something for everyone throughout the week.
To celebrate the launch, the first 30 customers on Sunday, August 2 will receive a complimentary Barista Bar goody bag. The Barista Bar mascot will also be making special appearances, while local influencer Clara Deehan will be hosting games, giveaways and interactive challenges throughout the event.
The brand is widely available across more than 470 SPAR, EUROSPAR and ViVO stores in Northern Ireland and over 670 locations in total across the UK having celebrated its 10th anniversary last year.
Mark Stewart-Maunder, commercial and development director at Barista Bar said: “We are so thrilled to be debuting our first ever Barista Bar coffee trailer and to be doing it at Fleadh in Belfast just makes it that more special.
"With over 800,000 visitors expected, there’s no better time for us to debut and spread awareness of our brand and we can’t wait to see what our customers think now that their favourite coffee really is on the go!”
Keavy O’Mahony-Truesdale, national brand and sales manager at Barista Bar added: "Whether visitors are heading to a concert, enjoying the street performances, exploring the exhibitions or simply soaking up the atmosphere, we'll be on hand with great coffee and refreshing drinks to keep them going.
"We're especially excited to give visitors their first taste of our expanded drinks range, with everything from iced coffees and milkshakes to matcha, chai and oat milk options.
"Barista Bar has always been committed to delivering quality, convenience and consistency in every cup. Our new coffee trailer allows us to bring that same Barista Bar experience to the heart of the Fleadh, and we look forward to welcoming visitors throughout the week."
The Barista Bar coffee trailer will be located outside ICC Belfast from 2nd–9th August 2026. Opening times will follow the Fleadh programme.