'This is going to be iconic': BPerfect announces opening date of new Northern Ireland megastore
‘The countdown is on…’ Excitment builds as BPerfect annouces the opening date of new reimagined megastore at Rushmere Shopping Centre
Home-grown cosmetics brand BPerfect Cosmetics has announced the opening of a new megastore in Craigavon, marking a significant expansion for the fast-growing beauty retailer.
Moving from a pop-up store in Rushmere Shopping Centre to a larger retail space, the new outlet will create additional jobs and officially open on Friday, June 5, from 6pm.
Founder and chief executive Brendan McDowell will officially cut the ribbon alongside Made By Mitchell founder Mitchell Halliday, Annalivia Hynds and Michelle Regazzoli Stone.
The fully reimagined megastore will introduce what BPerfect describes as Ireland’s first AI-powered beauty hub. Customers will be able to access personalised beauty experiences through the BPerfect Intelligence Hub, which uses AI skin analysis to provide bespoke product recommendations, alongside dedicated tanning, skincare and cosmetics testing areas.
The store will also stock BPerfect’s own range alongside brands including Made By Mitchell, P.Louise, Nimya by NikkieTutorials and Korean skincare favourite Medicube.
Announcing the launch on social media, Brendan said: “Our new Rushmere store has been years in the making. So seeing it all come together feels very special. And now, we’re finally ready to share it with you.
“Join us this Friday from 6pm as we celebrate the opening of our brand new Rushmere store with special guests Mitchell Halliday, Annalivia Hynds, Michelle Regazzoli Stone and myself, live DJs, goodie bags for the first 100 customers spending £20+, and plenty of surprises along the way.
“This is going to be iconic... see you Friday!”
Rushmere Shopping Centre also generated excitement around the opening on social media, posting: “New bombshell alert. A new bombshell is entering Rushmere… and trust us, they’re a 10/10.
“Be there as Mitchell Halliday, Annalivia Hynds, Brendan McDowell and Michelle Regazzoli Stone officially unveil a beauty destination like no other.
“The countdown is on… and trust us, you’ll want to say you were there from day one.”
The opening represents the latest milestone in BPerfect’s expansion, as the Northern Ireland-founded brand continues to grow its retail footprint and invest in innovative customer experiences.