Ulster Weavers goes digital with new webite

Leading home textiles company, Ulster Weavers, has launched a new ecommerce website to boost its direct-to-consumer sales as it adapts to changing consumer shopping trends and the impact of Covid-19.
By Claire Cartmill
Published 9th Dec 2020, 13:00 BST
Ulster Weavers has launched a new ecommerce websiteUlster Weavers has launched a new ecommerce website
Ulster Weavers has launched a new ecommerce website

Established in 1880, Ulster Weavers is a home textiles company based in Lisburn producing an extensive range of giftware, homeware, and textiles for a wide range of prestigious clients in both domestic and international markets.

The launch of its new ecommerce site forms part of a wider growth strategy which aims to double turnover in the next decade.

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Ulster Weavers managing director, Gillian McLean, says the new website, which is now live, will support the business to maximise its B2C sales while allowing customers to shop safely throughout the Christmas trading season.

She explained: “The local high street has been significantly impacted by the coronavirus pandemic as many high street stores contend with considerable reductions in footfall.

“Among the challenges, there are opportunities, as shown by the growth in the share of online retail sales this year.

“The launch of the new Ulster Weavers website allows customers to explore our extensive range of giftware and homeware products safely in the run up to Christmas. It also provides Ulster Weavers with a platform to reach new and existing customers locally and internationally.”

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She stressed that the local high street and independent retailers remain a key focus for the company.

“Our new online offering is part of a wider growth strategy to grow the business in new market sectors and regions,” she added.

“However, we recognise the importance and value of our local high street and independent retailers, and we are committed to supporting them.

“As part of our strategy, we plan to grow the Ulster Weavers offering with the development of new products and ranges that will be available to high street retailers.”

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One of its newest products, Ulster Weavers recently launched a range of 100% Irish linen face coverings.

Available in several colours, the face coverings feature adjustable toggles on the ear loops to ensure a comfortable fit and have been carefully designed to allow wearers to insert a disposable filter for added protection.

Related topics:Covid-19Lisburn