'We are beyond excited': Viral women's athleisure brand to open first-ever pop-up at Northern Ireland shopping centre
UN/ALTERED which has built a strong online following will launch its first physical retail space in Londonderry this June, with exclusive drops planned
A Northern Ireland shopping centre has announced that fast-growing women’s athleisure brand UN/ALTERED will open its first-ever in-store pop-up shop next month.
The luxury sportswear label, which has built a major following online and across social media, will launch its first physical retail space at Foyleside Shopping Centre in June, marking a major step into bricks-and-mortar retail.
Sharing the announcement on social media, Foyleside Shopping Centre said it was “beyond excited” to welcome the brand to Londonderry.
“The Devil Wears… @unalteredd. We are beyond excited to announce that UN/ALTERED will be opening their first ever in-store pop-up at Foyleside this June,” the centre posted.
“The luxury athleisure brand which has taken over social media is coming to Derry.
“Designed with every body in mind, UN/ALTERED has become known for elevated essentials, flattering fits, and effortless style that feels as good as it looks.”
The brand has gained popularity online for its minimalist activewear collections, blending comfort and fashion-focused styling. Designed with versatility in mind, the sets are made to move from Pilates classes to brunch plans, offering ‘effortless style’ that removes the stress from deciding what to wear.
Foyleside said shoppers can expect exclusive product drops and the opportunity to experience the brand in person for the first time.
“Get ready to shop your favourite pieces, discover exclusive drops, and experience the brand IRL for the very first time,” the post added.
A confirmed opening date for the pop-up store is expected to be announced in the coming weeks.