Young drivers '˜learn to earn' with new safe driving campaign

The innovative product collects data on a policyholder’s driving behaviour via a smartphone app, which connects to policyholders’ vehicles.

Hughes has also established a partnership with Ian’s School of Motoring who will help educate learner drivers on how to drive safely. Hughes Insurance and Ian’s School of Motoring will engage young drivers in the ‘Learn to Earn’ safe driving campaign, by taking part in social media videos and even help educate Cool FM presenters on how to ‘Learn to Earn’ as part of the campaign’s roll out.

HughesDrive policyholders can earn weekly rewards in the form of small digital gift cards from brand partners including Amazon, Halfords, Pizza Express, Debenhams, New Look and Decathlon.

In total they can earn around £150 a year in rewards - if they earn a green driving score on a weekly basis.

Harriet McCandless, E-Commerce Manager, from Hughes Insurance commented: “Hughes Insurance has entered the youth market for the first time – and a critical part of this process was to be able to do this innovatively and to encourage safe driving.

Our product and our partnership with Ian’s School of Motoring should encourage parents to consider HughesDrive as a responsible policy for their children, whilst the attraction of earning rewards across our high street brand partners will encourage our policyholders to Learn to Earn.”