Tesco customers in Belfast can spread festive joy by gifting toys this Christmas


From today until the 15th of December, Tesco’s Newtownbreda Extra is holding a collection for The Salvation Army.
Tesco customers in Belfast have the opportunity to give new toys to local children who need it most this Christmas.
From today until the 15th of December, Tesco’s Newtownbreda Extra is holding a collection for The Salvation Army, who will then distribute the toys to local children. The organisation provides vital support to vulnerable people through homelessness services, community programmes, and emergency assistance, especially during the festive season.
Community Champion Robert Wilson said: “We are thrilled to once again support the Salvation Army’s local Toy Appeal. This initiative has been wonderfully embraced in previous years, and we are incredibly grateful to our customers who donate what they can and help bring extra joy to local families at Christmas.”
Claire De Silva, Head of Communities at Tesco, said: “Our stores are committed to supporting local children and their communities year-round, and thanks to the generosity of our customers and colleagues, the annual toy donation campaign is a wonderful way to make a difference at Christmas.
“It's great to see Tesco Newtownbreda Extra partnering with The Salvation Army this year to ensure that every child experiences the magic of Christmas.”
Over 800 large Tesco stores across the UK will have a dedicated toy donation point where customers can donate new, unwrapped toys purchased in store. Last Christmas Tesco customers donated a total of 125,000 toys, with the retailer looking to beat that number this year.