Asda launches Vegan mince pies

Christmas wouldn't be Christmas without mince pies. This year, Asda is ensuring there is a pie for every plate with the introduction of vegan friendly mince pies, providing those following a vegan diet with a taste of festive cheer.

By The Newsroom

Published 4th Dec 2017, 13:04 BST

Updated 12th Dec 2017, 13:01 BST

Asda’s 6 Mince Pies are the first to carry the Vegan Society Trademark, the most credible vegan label on the market to help identify products that are free from animal ingredients. With the nation having already spent £4m on mince pies by mid-October*, Asda’s vegan-friendly versions aim to increase the number of national mince pie nibblers, catering to a diet previously untouched by supermarkets.

Asda predicts 18 million individual vegan mince pies will be gobbled down this Christmas.

Ciara Loker, Bakery Product Developer at Asda, said: “This festive season, Asda is proud to announce we now offer mince pies that are suitable for vegans and have been accredited by the Vegan Society.

“At Asda, we are committed to innovation and developing the best quality products that can be enjoyed by everyone.

Asda’s vegan-friendly mince pies are just 89p for a box of six.