Asda contract grows from Finnebrogue’s new vegan ‘plant’

Northern Ireland’s Finnebrogue Artisan has secured a contract to supply eight new plant-based lines to up to 434 of the retailer’s stores across the UK.

By Claire Cartmill
Sunday, 14th February 2021, 5:00 pm
Brothers Kyle and Jude with Laura Wills, New Product Development Manager for Finnebrogue & Robert Ryans, General Store Manager Asda Antrim
Brothers Kyle and Jude with Laura Wills, New Product Development Manager for Finnebrogue & Robert Ryans, General Store Manager Asda Antrim

The products, which will join Asda’s 73 strong plant-based range include Meat-Free Chicken Style Nuggets, Southern Fried Goujons and Kievs, as well as a Chicken Style Shawarma, Chicken Style pieces, Beef Style Strips, Meat Free Bacon Style Rashers and a newly improved mince recipe using the latest technology.

Finnebrogue’s relationship with the retailer began in 2014, with the production of Asda’s award-winning Extra Special sausage range and since then the company has created over 50 new products.

These include Extra Special festive lines, which boasted a first to market Vegan Turkey Joint and two new Pig in Blankets products for Christmas 2020.

Brothers Kyle and Jude with George Rankin, Senior Director Asda Northern Ireland

With the opening of Finnebrogue’s dedicated plant-based factory next to its headquarters in Downpatrick, Laura Wills, New Product Development Manager for Finnebrogue explains what this latest contract means for the business,

She explained: “As always we are delighted to have extended our supply contract with Asda.

“This latest deal will allow Asda shoppers to experience ground-breaking plant-based products developed to look and taste exactly like their meat counterparts without the compromise.

“This further investment in the continued growth of meat-free protein category within Asda and their support in the launch of our new facility demonstrates the desire of consumers to reduce their meat intake.

“Therefore, it is our job to ensure we always deliver on quality and taste.”

Laura concluded: “Our new products have been created with the Asda shopper at heart and are perfect for the whole family to enjoy.”

Emma Swan, Asda’s Buying Manager for NI Local added: “We are continually on the lookout for ways we can add value to our plant-based range and our relationship with Finnebrogue Artisan allows us to do just that.

“The commitment and dedication they bring to the table in the creation of new lines is testament to the quality product we can bring to our customers.

“We’re very proud to introduce eight new lines to shelves across the UK from a local supplier and we know shoppers are going to love the range.”

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