Asda launches new half price café meals for adults and extends kids eat for £1 offer to support hard-pressed families

To help customers tackle the cost-of-living crisis, Asda has announced that its hugely popular ‘Kids Eat for £1’ café meal deal will be extended until the end of the year, and, in addition, the retailer will launch half price adult main meals in its cafés from 3pm onwards.

Asda recently refreshed its Kids for £1 menu adding a more nutritionally balanced offer, including new vegan and healthy meal options.

The extension will come as a welcomed boost to the many cash-strapped families across the province during the school holidays.

Last summer, over 80,000 meals a week were served across the summer holidays – peaking to over three times the normal levels on an average week.

Asda’s latest Income Tracker shows that decrease in disposable income has been particularly stark for low-earning families, with 40% of UK households falling into negative income territory in May – meaning their take home pay does not cover spending on bills and essentials.

The average shortfall for these households was £42.50 per week in May.

To help relieve some of the financial pressures for families, Asda are introducing half price adult main mains from 3pm until close* from June 30 - with the Kids £1 meals remaining in place until the end of the year.

A family of four can eat out as little as £8.50 with *the adult menu including some popular favourites including Steak and Ale Pie, served with mash and peas (£3.25), Fish and Chips (£3.25) Chicken Tikka Masala (£3.25), Mac & Cheese (£3.12), Lasagne with Garlic Bread and Salad (£3.25), Scampi, Chips and Peas (£3.25) and Sweet Potato and Spinach curry (VE) (£3.12).

*Asda cafés which have an express diner format will offer a whole 16” pizza for just *£4 from 3pm onwards from this Friday until September 4.

The supermarket launched the offer for kids under 16 to enjoy a hot meal in any of their 205 cafés in June 2022 and has now served a staggering 1,700,000 million meals to children from its cafés nationwide.

As an alternative to a hot meal, Asda cafés also offer a £1 children’s cold pick and mix selection that includes a sandwich, drink and piece of fruit.

The refreshed menu now includes new treats such as a jelly pot with whole fruit pieces or a jelly squeeze pouch as an alternative to a pack of crisps.

Kris Comerford, Asda’s chief commercial officer said: “We know when families are preparing for the school holidays it can often mean an additional strain on household budgets. Our kids £1 café meal deals continue to provide a lifeline to families as we’ve served over 1,700,000 million meals since launch. Now with the introduction of half price adult main mains in cafés from 3pm onwards, it means we can extend our support to the whole family in the coming weeks and across the summer holidays.”

During the summer holidays Asda will be working with leading and trusted educational resource experts Twinkl, to provide café activity packs that are jam-packed with holiday fun and educational resources to help you keep children entertained over the summer break.

These resources are now available in all Asda Cafes.