Bushmills launches series on Instagram
Bushmills Irish Whiskey has announced the return of Black Bush Stories in 2020, with a series of interactive Instagram events in April and May.
Each event will explore a key theme including charcuterie, photography, tea blending and candle making as well as celebrating each individual and their respective crafts.
It will also provide the opportunity for audiences to discover a new skill, enjoy new experiences and gain local knowledge.
Hosted weekly on Instagram Live by whiskey experts and award-winning TV presenters, Neil Ridley and Joel Harrison, the series will see Bushmills Irish Whiskey assemble a cast of collaborators across Ireland to bring the popular whiskey-inspired masterclass events into viewers’ homes for the first time.
The collaborator lineup includes Cork-based chef and charcuterie master Rob Krawczyk, creative photographer Freddy Kelly (a.k.a. Raw Dublin), tea maker extraordinaire Oscar Woolley from SUKI’s and the bearded candlemaker Michael Morris, all of whom co-hosted Black Bush Stories events across the country in 2018 and 2019 and return again this year.
Each event will be live streamed at 8pm every Wednesday, beginning April 29, for four weeks on the @BushmillsIRL Instagram channel.
Viewers will be introduced to the delightful world of Black Bush, before hearing the collaborator’s story and following alongside an interactive masterclass.
The series will also be available on IGTV for viewers to watch back in their own time.
The full event schedule is:
Wednesday, April 29: Black Bush Cured with charcuterie master, Rob Krawczyk
Wednesday, May 6: Black Bush and Photography with Freddy Kelly a.k.a. Raw Dublin
Wednesday, May 13: Black Bush Blended with Oscar Woolley from Suki Tea
Wednesday, May 20: Black Bush by Candlelight with bearded candlemaker, Michael Morris
Inspired by the unrivalled character of Bushmills Black Bush, Black Bush Stories celebrates independent, curious and spirited talent, using inspiring stories and immersive events to appeal to those who are keen to discover new experiences.
The world-famous Old Bushmills Distillery is Ireland’s oldest working whiskey distillery, found on the rugged Northern coastline.
It is one of the very few ‘grain to glass’ distilleries in existence.
Made with passion, great care and supreme craftsmanship, all Bushmills whiskeys are malt-rich and triple distilled for a smoother, more rounded taste. And visitors from throughout the world flock to the distillery every year.
To read more about the Black Bush Stories campaign and each collaborator’s personal story and advice, visit www.blackbushstories.com.
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