Enniskillen butchers enjoys the sweet taste of success thanks to a ‘meaty’ deal with Tesco NI

The company uses grass-fed cattle from small-scale family farms and the premium cuts of meat are dry aged in a handcrafted organic seaweed salt brick chamber. The process contributes to a concentration of flavours that has made the brand popular among chefs and food critics.

The salt moss dry-aged range includes fillet, sirloin, ribeye and rump heart steaks, cote de boeuf and T-bone steak. Customers will also find bone marrow melt and Guinness burgers in the beef, poultry, and fish aisle. The products are also available for online orders at Tesco.

After the first six weeks of promotion across Tesco, Hannah Kee, sales and marketing manager at Kettyle Irish Foods, commented the feedback has been really positive.

She explained: “A lot of consumers are excited to be able to buy our products locally, and a huge retail presence such as the one we have with Tesco is exactly what we need to reach them. We are really happy with the sales so far and looking forward to continuing to work with Tesco.”

Sandra Weir, buying manager from Tesco, said there is a great demand for premium beef cuts and that Kettyle Irish Foods is a welcome addition to the high-quality meat offer available for Tesco customers.

She added: “This is the first time Tesco has dry-aged beef on offer. It is great to have Kettyle Irish Foods on board and to be able to give our customers the choice of a gourmet dining experience in the comfort of their homes. It’s also fantastic to be able to support a fabulous local company like Kettyle Irish Foods and in doing so help them grow.”