Ballycastle one of the top trending towns and cities in the UK

Ballycastle has been named as one of the 'Top 10 Trending Towns & Cities' in the UK for domestic trips this year and is the only Northern Irish location to feature on the list.

Landing in seventh place with a year-on-year search increase of +46%, the seaside town is set to star as one of summer 2023's top spots.

The UK destinations list entailed from one to ten in terms of popularity: Dunoon, Scotland (+186% search increase); Aberdeen, Scotland (+88%); New Quay, Wales (+80%); Fort William, Scotland (+74%); Eyemouth, Scotland (+57%); Lyme Regis, England (+48%); Ballycastle, Northern Ireland (+46%), coming in seventh place; followed by Sidmouth, England (+45%); Pwllheli, Wales (+39%); and Ayr, Scotland (+34%).

Caroline Burns, HomeToGo Director of PR, said: “In 2023, we’re seeing a new interest from travellers to seek out fresh experiences and explore destinations in lesser-known parts of the world."