Booking.com awards: Northern Ireland has four of UK’s most welcoming tourist locations

Booking.com revealed that Enniskillen topped the list of friendliest places for the third year in a row based on the proportion of properties receiving one of its Traveller Review Awards in 2022.

The coastal towns of Ballycastle and Bushmills also made the list in third and sixth place, and another seaside town – Newcastle – finished joint ninth.

Booking.com’s full list of the most welcoming towns and cities in the UK was:

1. Enniskillen

2. Kirkwall, Orkney

3. Ballycastle

4. Lerwick, Shetland Islands

5. Wick, Highlands

6. Bushmills

7. Douglas, Isle of Man

8. Frome, Somerset

= 9. Newcastle, Co Down / Glastonbury, Somerset / Kelso, Scottish Borders

Of the winning location, Booking.com said: “Located almost exactly in the centre of Northern Ireland, Enniskillen is rich in history and surrounded with picturesque scenery, watersides and natural beauty.

“Serving as the ideal base to explore the wonderful charm of County Fermanagh, guests will not be disappointed by the range of places to visit and experience. From the many impressive castles and museums to tasteful galleries and cosy cafes, you will be able to sense Enniskillen’s unique character and special atmosphere everywhere you go.”

Ryan Pearson, Regional Manager for Booking.com, commented: “Looking ahead to the future with renewed optimism and hope, with these awards we want to recognise the incredible hospitality our partners deliver to travellers each and every day and thank them for their amazing efforts as we continue to rebuild together.”

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