Food companies cook up success at Chartered Marketing Awards

Food companies demonstrated they hold the recipe for success as they dominated the 17th annual Chartered Institute of Marketing (CIM) Ireland Awards at the Europa Hotel, Belfast.
By The Newsroom
Published 18th Nov 2016, 15:00 BST
Updated 21st Nov 2016, 13:27 BST
Winner of the CIM Ireland Marketing Awards 2016 Food and Drink Category was Heavenly Tasty Organics. Kirstin Jameson from the company accepts her award from Ciara Rafferty from category sponsor MintelWinner of the CIM Ireland Marketing Awards 2016 Food and Drink Category was Heavenly Tasty Organics. Kirstin Jameson from the company accepts her award from Ciara Rafferty from category sponsor Mintel
Winner of the CIM Ireland Marketing Awards 2016 Food and Drink Category was Heavenly Tasty Organics. Kirstin Jameson from the company accepts her award from Ciara Rafferty from category sponsor Mintel

With more than 15 awards available, categories ranging from The Public Sector to Food and Drink, to the Creative Industries, half of the winners were food-related companies.

Local company Moy Park celebrated double success with an award for Best Marketing Team sponsored by PML and was the category winner for Fast Moving Consumer Goods for the Moy Park and AV Browne campaign titled “Share the Goodness”.

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Carol Magill, CIM Network Manager for Ireland said: “This was a very competitive year, with some big and small brands entering. Clearly marketers really embraced the NI Year of Food and Drink.

Moy Park won Marketing Team of the Year at the 17th Annual CIM Ireland Marketing Awards. Aisling Graham and Briege Finnegan from Moy Park are pictured with category sponsor Darren Jackson from PML. Moy Park and AV Browne also won FMCG category for the Share the Goodness CampaignMoy Park won Marketing Team of the Year at the 17th Annual CIM Ireland Marketing Awards. Aisling Graham and Briege Finnegan from Moy Park are pictured with category sponsor Darren Jackson from PML. Moy Park and AV Browne also won FMCG category for the Share the Goodness Campaign
Moy Park won Marketing Team of the Year at the 17th Annual CIM Ireland Marketing Awards. Aisling Graham and Briege Finnegan from Moy Park are pictured with category sponsor Darren Jackson from PML. Moy Park and AV Browne also won FMCG category for the Share the Goodness Campaign

“As well as seeing Moy Park building on last year’s success at the awards, the Mintel sponsored Food and Drink category was won by Heavenly Tasty Organics, a small company which is exporting organic baby food across the world and demonstrating that all you need is really good know-how and drive to get ahead.

“Exporter of the Year was Linwoods which has previously experienced the benefit of being associated with CIM, the largest marketing professional body in the world. In addition, McCann Blue and Safefood were awarded Best Public Sector Campaign.”

Meanwhile, Professional Services sponsored by Baker & McKenzie was won by Danske Bank which also took home a Chair’s Award for Marketing for consistently High Standard.

Other winners included:

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The winner of the Marketing Exporter of the Year, sponsored by Ulster Business Magazine, in the annual CIM Ireland Marketing Awards was Linwoods. Pictured are Louise McManus, David Lawlor and Sarah Shimmons with Sonia Armstrong from category sponsor Ulster Business MagazineThe winner of the Marketing Exporter of the Year, sponsored by Ulster Business Magazine, in the annual CIM Ireland Marketing Awards was Linwoods. Pictured are Louise McManus, David Lawlor and Sarah Shimmons with Sonia Armstrong from category sponsor Ulster Business Magazine
The winner of the Marketing Exporter of the Year, sponsored by Ulster Business Magazine, in the annual CIM Ireland Marketing Awards was Linwoods. Pictured are Louise McManus, David Lawlor and Sarah Shimmons with Sonia Armstrong from category sponsor Ulster Business Magazine

Morrow Communications and Mencap in the Not for Profit category sponsored by Moy Park; The Mac won the Creative Industries sector sponsored by Cleaver Fulton Rankin; Ardmore Advertising with Phoenix Natural Gas won in the Construction, Engineering, Automotive, Transport/other Manufacturing category sponsored by Northern Lights.

The Tourism category supported by LIBRA events was won by the Galgorm Hotel and Spa. Engage won the Technology Category (supported by McGowans) and Almac won the Life Science Category sponsored by Corporate AV.

Wilson’s Auctions won the Independent Marketer Category sponsored by Ulster Business School and for the second year in a row the Lough Neagh Partnership celebrated a win, this year with a Chair’s award.

For more information about CIM Ireland’s Marketing Awards 2016, visit http://www.cim.co.uk/events/ireland-awards-2016/ and keep in touch by following @CIM_Ireland.

The winner of the CIM Ireland Marketing Awards 2016 for Public Sector Marketing was McCannBlue and Safefood. Professor Jonathan Deacon presents the award to Aileen McGloin and Andrew Castles from Safe Food and Shannon Rushe, McCannBlueThe winner of the CIM Ireland Marketing Awards 2016 for Public Sector Marketing was McCannBlue and Safefood. Professor Jonathan Deacon presents the award to Aileen McGloin and Andrew Castles from Safe Food and Shannon Rushe, McCannBlue
The winner of the CIM Ireland Marketing Awards 2016 for Public Sector Marketing was McCannBlue and Safefood. Professor Jonathan Deacon presents the award to Aileen McGloin and Andrew Castles from Safe Food and Shannon Rushe, McCannBlue

Full winners and highly commended per category

Public Sector Marketing

l Digital Den and Orangefest – highly commended.

l Morrow Communications and Mencap- winner

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Moy Park won Marketing Team of the Year at the 17th Annual CIM Ireland Marketing Awards. Aisling Graham and Briege Finnegan from Moy Park are pictured with category sponsor Darren Jackson from PML. Moy Park and AV Browne also won FMCG category for the Share the Goodness CampaignMoy Park won Marketing Team of the Year at the 17th Annual CIM Ireland Marketing Awards. Aisling Graham and Briege Finnegan from Moy Park are pictured with category sponsor Darren Jackson from PML. Moy Park and AV Browne also won FMCG category for the Share the Goodness Campaign
Moy Park won Marketing Team of the Year at the 17th Annual CIM Ireland Marketing Awards. Aisling Graham and Briege Finnegan from Moy Park are pictured with category sponsor Darren Jackson from PML. Moy Park and AV Browne also won FMCG category for the Share the Goodness Campaign

Marketing in Construction, Engineering, Automotive, Transport, other Manufacturing

l Ardmore Advertising and Phoenix Natural Gas – winner

Marketing in Hotels, Leisure, Events, Travel and Tourism

l McCombs Coaches – highly commended

l Visit Belfast – highly commended

l Galgorm Resort & Spa – winner

The winner of the Marketing Exporter of the Year, sponsored by Ulster Business Magazine, in the annual CIM Ireland Marketing Awards was Linwoods. Pictured are Louise McManus, David Lawlor and Sarah Shimmons with Sonia Armstrong from category sponsor Ulster Business MagazineThe winner of the Marketing Exporter of the Year, sponsored by Ulster Business Magazine, in the annual CIM Ireland Marketing Awards was Linwoods. Pictured are Louise McManus, David Lawlor and Sarah Shimmons with Sonia Armstrong from category sponsor Ulster Business Magazine
The winner of the Marketing Exporter of the Year, sponsored by Ulster Business Magazine, in the annual CIM Ireland Marketing Awards was Linwoods. Pictured are Louise McManus, David Lawlor and Sarah Shimmons with Sonia Armstrong from category sponsor Ulster Business Magazine

Marketing in the Professional Services sponsored by Baker & McKenzie

l Permanent tsb with Engage and Fathom – highly commended

l Danske Bank - Mortgage Cash Back Campaign – winner

Marketing in FMCG, Retail including online

l Beiersdorf – NIVEA Men – highly commended

l Moy Park and AV Browne - Share the Goodness Campaign – winner

Food and Drink sponsored by Mintel

l Lough Neagh Partnership – highly commended

l Heavenly Tasty Organics – winner

Technology, including Software

l Engage – winner

Creative Industries sponsored by Cleaver Fulton Rankin

l Sony Pictures Releasing Ireland – highly commended

l The MAC – winner

Life Sciences

l The Web Bureau and Biokinetics – highly commended

l Almac Group – winner

Marketing Team of the Year (in-company) Sponsored by PML

l Moy Park – winner

Independent Marketer of the Year sponsored by Ulster Business School, Ulster University

l Wilsons Auctions – winner

Marketing Exporter of the Year

l Linwoods – winner

Chairs Awards

Danske Bank

Lough Neagh Partnership

Related topics:Moy ParkDanske BankFood and Drink