In pictures: Customers queue for first look as first-ever Bellamianta beauty store opens in Craigavon's Rushmere Shopping Centre

The award-winning Irish beauty brand celebrated the launch of its first-ever store in style, bringing together some of the industry’s leading beauty brands alongside top beauty fans and well-known faces from across the country.

Among those attending were Ireland AM’s Elaine Crowley, agency boss Mandy Maher, Today Show presenter Ally Garvey, Skin Nerd founder Jennifer Rock, celebrity make-up artist Paddy McGurgan, Jane Buckley of Juvaré Haircare, Anita Kucsera of Annutri, Polished London owner Debbie Sleeman, Brooke Andrews, Andrea McGarragher, Sean McGarragher, Gerry Lavery and Drew Clarke.

The new one-stop beauty destination will be home to some of the most exciting names in the industry, with a strong line-up of leading international and Irish brands. Among those stocked in store - and attending the launch - were Annutri, Colour Wow, Ealu-Moments, Ella & Jo, NOTE Cosmetics, Farma Vita, Glow For It, I AM Beauty, Juvaré, Jenny Glow, K18, Little Penny Thoughts, LMD Beauty, Polished London, Sadie Secrets, SASS & BOHO, Seoulista Beauty, Skingredients, STORIES Parfums, Twin Secrets and We Are Paradox.

DJ Eadzo brought the party atmosphere as guests enjoyed drinks and canapés, before Bellamianta owner Linda Stinson addressed the crowd, sharing her excitement about the store opening and her passion for supporting some of the very best brands in beauty - including a standout line-up of Irish businesses.

"We are absolutely thrilled to open the doors to our very first Bellamianta store,” she said.

"“An incredible amount of work has gone into making this vision a reality. But the support and loyalty we’ve received from our amazing customers over the years has given us the confidence to do it.

“Creating a space where people can come together, discover amazing brands and the very best in beauty is something really special for us.”

Spanning two floors and almost 4,000 sq ft, the brand-new space has been designed as a full beauty destination. Shoppers will be able to browse Bellamianta’s cult-favourite tanning and cosmetics collections in person, alongside a handpicked selection of Irish-owned and international beauty, skincare, haircare and lifestyle brands - all under one roof.

With its blend of leading independent and international brands and a focus on experiential retail, Bellamianta’s first store aims to become a must-visit destination for beauty lovers.

The opening also brings new employment opportunities to the area, with seven roles created across full-time and part-time positions, and plans for more in the works.

Bellamianta first made its name over ten years ago after founder Linda Stinson identified a gap in the market following her own wedding day tanning disaster. Determined to create a better solution, she developed a range of streak-free, skin-loving formulas that quickly became a go-to for makeup artists, beauty professionals and customers seeking natural-looking colour - and what is now fondly recognised as the brand’s signature Bella glow - effortless, golden and radiant.

Since then, the brand has expanded into high-performance makeup, complexion products and body care with great success, while staying true to its ethos of cruelty-free, vegan and clean formulations, without compromising on luxury, performance or results.

Today, Bellamianta is stocked in thousands of chemists and beauty retailers nationwide, including leading partners such as Boots, alongside a thriving direct-to-consumer online store that serves customers across Ireland and the UK.

The opening of its first physical retail space as part of a planned nationwide rollout marks the next step in the brand’s evolution.