Fifty-seven-year-old Anthony died following the collision, which occurred at around 6.30pm at the junction of the Crankill Road and the Kildowney Road.
The collision involved a gold Nissan Qashquai and a silver Saab, which was towing a trailer at the time.
Police are specifically appealing to the driver of a vehicle that turned off the main carriageway onto the Kildowney Road a short time before the collision.
Police believe this driver may have information which could assist in the investigation.
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Man in his 20s dies in road crash near Magherafelt
Witnesses are asked to contact police in Ballymena on 101 quoting reference number 1084 28/11/17.