The 23-year-old will avail of CMU’s ‘Pathways Into Music Foundation’ and Help Musicians ‘Fanbase Builder Programme’ to help her build a solid business around their music-making and to ultimately grow their fanbase.
Sasha said: “I call myself a full time musician though it’s a little difficult considering we can’t play live music.
“For the last six months I’ve been in the studio making my first EP.”
Discussing her musical origins, Sasha said: “I’ve always enjoyed music. My parents aren’t particularly musical, but they’d make up songs to sing to me when I was growing up. I’ve always been surrounded by that inclination to tell stories with music and song.
“I started playing the ukelele when I was 16. In 2018 I started to give songwriting a go.
“I was coming to the end of my Illustration degree at Ulster University (School of Art). I made the really solid career decision that I didn’t want to be an artist any more, I wanted to be a pop star.
“I’ve fallen in love with being a musician.”
Last year she picked up the New Contender award at the NI Music Prize.
“It was a total surprise and a total joy,” said Sasha who has some dates lined up this summer at the Stendhal festival in Limavady.
Asked if she ever felt like giving up because of the pandemic, Sasha said: “I feel like every musician, even the very big ones, had moments in the pandemic where it was like ‘is this actually sustainable?’
“When I really think about it, there’s nothing else I would rather do than play music. It’s so rewarding and I have so much fun doing it.”
The Pathways Into Music Foundation is a not-for-profit organisation launched by CMU to support music educators and music talent development programmes around the UK and beyond, and to help early-career music-makers plan their personal pathways into music.
By offering expert music industry advice in the form of workshops and one-to-one sessions, the Fanbase Builder Programme will empower the chosen musicians to undertake a fanbase building project that will ultimately accelerate their music career.
Participants will also receive a £500 bursary and bespoke expert support as they deliver that project.
Other emerging artists from Northern Ireland selected include May Rosa, Clodagh May, Balcony Sunrise, Sugarwolf, Ethan Hollan, Ferna, HY:LY, Moon Landing, Hi/Lo & the Tribes, Kid Apollo, Lemonade Shoelace, Sarah Toner, Search Party, and Glass Wings.
A message from the Editor:
Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.
With the coronavirus lockdown having a major impact on many of our advertisers - and consequently the revenue we receive - we are more reliant than ever on you taking out a digital subscription.
Subscribe to newsletter.co.uk and enjoy unlimited access to the best Northern Ireland and UK news and information online and on our app. With a digital subscription, you can read more than 5 articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content. Visit https://www.newsletter.co.uk/subscriptions now to sign up.
Our journalism costs money and we rely on advertising, print and digital revenues to help to support them. By supporting us, we are able to support you in providing trusted, fact-checked content for this website.