Hotel tech providers announce strategic integration to help hoteliers maximise gift voucher sales during key gifting periods

A Leading technology provider for independent, resort and group hotels have announced a new partnership and full system integration with global gift card technology provider, Savvy. 

Net Affinity/Smarthotel have collaborated with Savvy to bring a seamless, unified solution to hoteliers looking to enhance their gift voucher programmes, increase revenue and gain full transparency on voucher sales and redemptions — helping maximise performance during key gifting and promotional periods.

Hoteliers will be able to consolidate physical and digital voucher transactions through a single reporting and redemption platform, aligned with Savvy’s infrastructure and Net Affinity and Smarthotel’s online voucher system and cutting-edge booking engine.

As consumer expectations evolve and demand for digital gifting grows – particularly around key voucher peaks such as weddings, birthdays, Christmas and Father’s Day – this partnership provides a simplified and scalable solution for hotels to capture gifting demand and turn it into a high-value revenue stream.

Each hotel using the integration will be issued three distinct Merchant IDs through Net Affinity or Smarthotel — covering physical sales, digital sales and booking engine redemptions. Hotels can continue to redeem pre-existing legacy vouchers via terminal or the Savvy portal, and fulfilment is managed flexibly, with hotel teams able to export voucher data for manual or partner-assisted dispatch.

Sharon Cowley, Sales Director at Net Affinity, said: “This new integration with Savvy represents a powerful step forward in empowering our hotel clients with a future-ready gifting solution. The ability to manage all voucher activity across channels in one place, while unlocking new corporate and promotional opportunities, is a game-changer. And with key sales periods fast approaching, the timing is perfect.”

Dominic Issartel, Savvy's SVP for UK & Europe, added: “We’re thrilled to be working alongside Net Affinity and Smarthotel to deliver this best-in-class integration. Together, we’re helping hotels simplify voucher operations, increase transparency and tap into a high-growth, high-margin revenue stream.”

Founded in Dublin in 2004, Savvy is an advanced cloud-based SaaS platform delivering real-time transaction processing and analytics across more than 13,000 retail and hospitality locations worldwide.

For more information on Net Affinity/Smarthotel, please visit https://www.netaffinity.com/ and https://www.smarthotel.nl/.