SMALL CHANGE, BIG DIFFERENCE: SEMICHEM NI PARTNERS WITH PENNIES FOR DEMENTIA SUPPORT
Semichem NI has introduced a quick and easy way for customers in Belfast to support people living with dementia, through a new partnership with the charity Pennies, trusted leader in micro-donations. The digital micro-donation option is now available in all Semichem stores in Belfast and across Northern Ireland.
Customers paying by card, contactless or digital wallet can now choose to add a 10p donation to their purchase, with donations supporting Semichem NI’s annual charity partner, Alzheimer’s Society. These small contributions will help fund vital services for people and families affected by dementia, supporting care, advice and community initiatives across Northern Ireland.
The initiative builds on Semichem’s long-standing commitment to supporting local causes and offers a simple, sustainable way for shoppers to give back in a cashless world.
This year’s partnership with Alzheimer’s Society, announced in October, will be the first to benefit.
Karen Scott, Semichem Chief Executive, said: “We know how much our customers care about supporting local people. This partnership with Pennies gives everyone the chance to help in a way that feels easy and affordable. It’s community compassion in action, 10p at a time.”
Alison Hutchinson CBE, CEO of Pennies said: “We’re thrilled to welcome Semichem NI to the Pennies family. This partnership will enable thousands of people to make a meaningful contribution every day. Together, we’re harnessing the power of digital giving to reach more people, in more places, for more causes.”
Pennies’ micro-donation solution will continue to be used across future charity partnerships, helping causes benefit from collective generosity.