Could Belfast be set for Line of Duty tourists?
With Line of Duty seemingly at an end and lockdown measures easing, fans of the crime drama are planning trips to the NI locations where the programme was shot.
Recent internet activity has shown holidays to Belfast have seen a 117.5% increase in demand across the UK over the last week.
The study was conducted by Peak Cottages based on local data pulled from TripAdvisor, tourism reports and ahrefs (online search tools).
The highly-popular BBC show – starring Vicky McClure, Adrian Dunbar and Martin Compston – follows the investigations carried out by anti-corruption unit AC-12, with Sunday night’s season six finale reporting a record audience of 12.8 million UK viewers.
Belfast was the main filming location for the hit drama, with featured city spots including the BT Tower, the former Telegraph Building, Odyssey Pavilion and East Belfast Yacht Club.
Fans may be looking to stay connected to the show by visiting the Northern Ireland capital, as searches for Belfast getaways more than doubled in the run up to the final episode, while queries for ‘Belfast ferry’ and ‘train to Belfast’ increased by 21% and 44% respectively.
Other searches that saw a rise around the Line of Duty finale included ‘who was H’ and character names - while, interestingly, ‘Line of Duty disappointing ending’ saw a 2450% increase over the last week, while ‘Line of Duty reaction’ was up 1600%.
Shannon Keary, Digital PR Manager at Peak Cottages, commented on the data: “With online trends having dominated social media over the last year as Brits have been staying at home, it’s no surprise that we’re seeing increased demand for themed or fantastical getaways now restrictions have begun to ease across the UK.
“As well as considering things like cost, activities and accommodation when deciding where to go on holiday, more parents are now starting to consider where offers the best bang for their buck when it comes to relevance around online trends such as food, TV and fashion
“The Line of Duty finale has been one of the most-anticipated TV events of this year so far, so it’s not surprising that fans are looking to visit top filming locations to relive key moments.”
Line of Duty was found to be the most-popular TV show analysed in the study, based on average monthly search volume, while other top trends include the royal family, house plants and overnight oats.
To find out more about which UK cities are the trendiest holiday hotspots in 2021, please visit the Trendiest Staycations study at www.peakcottages.com/blog/insta-worthy-staycations
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