Bakehouse ‘dough-lighted’ as secures first major retail deal in Northern Ireland

Gallaghers Bakery has worked with Asda to secure listings for six new lines which will be stocked across all the retailer’s Northern Ireland stores.

The six new products include Gallaghers Bakehouse rustic white, wholemeal and multigrain sourdough bread, Gallaghers Bakehouse fruit loaf, Gallaghers Bakehouse brioche and burger buns.

Gallaghers Bakehouse has been baking delicious fresh bread since 1968 in the village of Ardara, Co Donegal.

“The bakery has been in existence for over 50 years and is an integral part of community life, all our products are made by experienced bakers who have enhanced their skills over the years to produce the highest quality baked goods,” explained Stephen McCann, Gallaghers Bakery, head of sales for Northern Ireland.

“This exciting range boasts all the benefits of sourdough goodness, fermented for a light texture, flavoursome taste and full of fibre - offering a bread that is not just tastier but also healthier too. Using only the simplest ingredients, the range includes a variety of breads which have multiple health benefits including high in fibre, low sugar content and added vitamins, to promote good gut health and digestion.

“This is our first time in a major retailer in Northern Ireland, and we are delighted to bring this unique range to sixteen Asda stores and its customers.”

Cathy Elliot, Asda buying manager for NI local, added: “It’s fantastic to work with Gallaghers Bakery! We are thrilled to have the brand available in all our stores across Northern Ireland. We pride ourselves on working with local suppliers to bring our shoppers high quality, affordable and healthy products.

“The six new lines available will provide our shoppers with increased choice, there’s something for the whole family to enjoy.’’