Duffy Rafferty joins international PR agency

Founded by UK-based agency The Lucre Group, all members share common working principles, as well as high standards when it comes to execution and measurement. The network also serves as a mutually beneficial new business feeder for all members.

“This is fantastic news for DRC and its clients,” said Lawrence Duffy, managing director of Duffy Rafferty Communications.

“Joining L’Attitude gives us the ability to offer a truly global PR service to existing and potential clients, via our 19-strong agency network around the world.

“As the network’s Irish representative, we hope this agreement will also generate new business for DRC from clients around the world looking for PR representation in this unique and vibrant part of the world,” he added.

Sophie Spyropoulos, owner director at L’Attitude and founding member The Lucre Group, added: “In an ever more connected world, having the ability to quickly and effectively deliver impactful campaigns across other territories has never been more important. We have a brilliant array of outstanding agencies in the network across Europe, North and South America, the Middle East and Asia.

“We’re already seeing a huge amount of collaboration amongst our agency members. It’s fantastic to see L’Attitude coming to life, and we look forward to growing the depth and breadth of the agency members over the next year.”

Duffy Rafferty Communications is one of Ireland’s leading PR consultancies, working on an all-Ireland basis with a wide range of household name clients across a number of sectors including travel and tourism, hospitality, food and drink, retail, finance, manufacturing, sport, arts and entertainment.

Established in 1987 as GCAS PR, a management buy-out saw directors Lawrence Duffy and Michael Rafferty set up Duffy Rafferty Communications and move to new offices in Belfast’s Harbour Estate in June 2006. Among its client list are Stena Line, Jet2.com,The National Lottery and Fitzwilliam Hotel.

Snacks, Boost Drinks, The Fitzwilliam Hotel, Molson Coors, Du Pont, Exchange Accountants, Shield Accident Management and Portview Trade Centre.

A message from the Editor:

Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.

In order for us to continue to provide high quality and trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper whenever you are able to do so.

Our journalists are highly trained and our content is independently regulated by IPSO to some of the most rigorous standards in the world. But being your eyes and ears comes at a price. So we need your support more than ever to buy our newspapers during this crisis.

With the coronavirus lockdown having a major impact on many of our local valued advertisers - and consequently the advertising that we receive - we are more reliant than ever on you helping us to provide you with news and information by buying a copy of our newspaper when you can safely.

You can also enjoy unlimited access to the best news from across Northern Ireland and the UK by subscribing to newsletter.co.uk

With a digital subscription, you can read more than five articles, see fewer ads, enjoy faster load times, and get access to exclusive newsletters and content. Visit https://www.newsletter.co.uk/subscriptions now to sign up.

Thank you