Strong interest from overseas tourism buyers as less than a week to go for Tourism NI’s flagship event

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It’s just one week to go until Northern Ireland’s tourism industry opens its doors to international tour operators once again for its Meet the Buyer trade event after two years of delivering the event virtually.

The annual flagship business to business (b2b) networking event will host operators from over 16 global markets at ICC Belfast on Tuesday, March 29th making it the largest international tourism networking platform held in Northern Ireland.

Delivered in partnership with Tourism Ireland, Meet the Buyer attracts a wide range of international tour companies and opens up a window of opportunity for local companies to showcase their tourism business and attend one-to-one appointments with a pre-qualified group of overseas buyers.

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The showcase will get underway this weekend with five educational FAM trips that will allow operators to visit a range of new and familiar tourist experiences for the first time including the Giant’s Causeway, Hinch Distillery County Down, Marble Arch Caves in Fermanagh and OM Dark Sky Park and Observatory in the Sperrins.

Belfast Waterfront HallBelfast Waterfront Hall
Belfast Waterfront Hall

On Monday evening, March 28, 80 operators will be hosted at the Game of Thrones Studio Tour in Banbridge which is set for worldwide success, followed by a day of appointments at the ICC Belfast across Tuesday, March 29.

A networking event will take place that evening, also at the ICC.

Highlighting the event as a very important step in the recovery process for Northern Ireland, Eimear Callaghan, Tourism NI’s business solutions manager, said: “I am delighted that our flagship b2b event Meet the Buyer will return to a face to face format for the first time since 2019.

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“It marks a very important step in the recovery process for Northern Ireland tourism businesses who are committed to international visitors,

Giants CausewayGiants Causeway
Giants Causeway

“Whilst both our Virtual Meet the Buyers were very successful, nothing replaces that personal engagement and conversation and it provides us with an amazing opportunity to remind our international operators of the super experiences, hotels and visitor attractions that Northern Ireland has to offer.”

Tourism NI is dedicated to supporting the recovery of the tourism sector and this year’s event marks the return of international sales activity which will help businesses across Northern Ireland secure their future and drive sales after two years of uncertainty.

Urging local businesses to register for the event, Eimear added: “I would encourage any Northern Ireland tourism business that is committed to international markets to express their interest ahead of the deadline.

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“We look forward to extending a giant welcome to both industry and operators on the March 29.”

Hinch Distillery, BallynahinchHinch Distillery, Ballynahinch
Hinch Distillery, Ballynahinch

For more information and resources on how Tourism NI is supporting the recovery of the tourism sector, go to

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