Facebook and Google ‘fail to remove scams’
Facebook and Google have been accused of failing to take action against scam adverts following a new study which claimed many were left online even after being reported.
Research from consumer group Which? found that 34% of people who reported an advert to Google after falling victim to it said the ad was not taken down, with 26% of Facebook users saying the same.
Both companies said they remove fraudulent adverts and such content was not allowed on their platforms, but Which? said the current reactive approach was not working and called on the government to include online scams within the scope of its upcoming Online Safety Bill.
The consumer group’s research showed that just over a quarter (27%) of those who had fallen victim to a scam via an advert on a search engine or social media did so on Facebook, with 19% saying it happened through Google.
The study also found there was a low level of engagement with scam reporting processes on these platforms among the public, with 43% of those who have fallen victim to a scam saying they did not report it to the platform on which they saw it.
Some 31% of those said they did not report a scam advert because they did not think anything would be done about it.
Which? said this showed that a new approach was needed and has called for online platforms to be given legal responsibility for preventing fake and fraudulent adverts from appearing.
“Our latest research has exposed significant flaws with the reactive approach taken by tech giants including Google and Facebook in response to the reporting of fraudulent content,” Which? consumer rights expert Adam French said.
“Online platforms must be given a legal responsibility to identify, remove and prevent fake and fraudulent content on their sites.
“The case for including scams in the Online Safety Bill is overwhelming.”
A Facebook spokesperson said: “Fraudulent activity is not allowed on Facebook and we have taken action on a number of pages reported to us by Which?.
“Our 35,000 strong team of safety and security experts work alongside sophisticated AI to proactively identify and remove this content, and we urge people to report any suspicious activity to us.
“Our teams disable billions of fake accounts every year and we have donated £3 million to Citizens Advice to deliver a UK Scam Action Programme.”
Google said: “We’re constantly reviewing ads, sites and accounts to ensure they comply with our policies.
“As a result of our enforcement actions (proactive and reactive), our team blocked or removed over 3.1 billion ads for violating our policies.”