'It is something I’ve dreamed about for a long time': Award-winning Co Tyrone beauty brand to open first-ever Northern Ireland store
Found by Pomeroy entrepreneur Linda Stinson in 2015, the new Bellamianta store at Rushmere Shopping Centre spreads across two floors, where shoppers can explore hero products alongside a handpicked mix of exciting Irish and international beauty brands
Award-winning Northern Ireland beauty brand Bellamianta is set to open the doors to its very first standalone store at Rushmere Shopping Centre on March 7 at 10am - marking a major milestone for the fast-growing brand.
Spanning two floors and almost 4,000 sq ft, the brand-new space has been designed as a full beauty destination. Shoppers will be able to browse Bellamianta’s cult-favourite tanning and cosmetics collections in person, alongside a handpicked selection of Irish-owned and international beauty, skincare, haircare and lifestyle brands - all under one roof. To celebrate, the first 100 customers who spend £50 or more will receive an exclusive, limited-edition goodie bag worth £230 - making it the perfect excuse to arrive early and treat yourself!
This one-stop destination will be home to some of the most exciting names in beauty, including: Annutri, Ealu-Moments, Ella & Jo, Glow For It, Hair Syrup, Polished London, Sadie Secrets, Sea + Soul, Seoulista Beauty, Skin Nerd, STORIES Parfums, The Belle Brush, The Smooth Company, Twin Secrets, We Are Paradox, Colour WOW, K18, LMD Beauty, FarmaVita, Little Penny Thoughts, Sass & Boho.
With its blend of leading independent and international brands and a focus on experiential retail, Bellamianta’s first store is set to become a must-visit destination for beauty lovers.
The opening also brings new employment opportunities to the area, with seven roles created across full-time and part-time positions, and plans for more in the works.
“Opening our first ever store is something I’ve dreamed about for a long time,” founder and CEO Linda Stinson from Co Tyrone.
“Bellamianta started as a small Irish brand with big ambitions, and to now be creating a physical space where customers can come and experience the brand properly - while also discovering and supporting so many other brilliant brands and independently-owned businesses - feels incredibly special.
“I’m so excited to finally see it come to life. We can’t wait to welcome everyone in.”
Bellamianta first made its name over 10 years ago after founder Linda Stinson identified a gap in the market following her own wedding day tanning disaster.
Determined to create a better solution, she developed a range of streak-free, skin-loving formulas that quickly became a go-to for makeup artists, beauty professionals and customers seeking natural-looking colour - and what is now fondly recognised as the brand’s signature Bella glow - effortless, golden and radiant.
Since then, the brand has expanded into high-performance makeup, complexion products and body care with great success, while staying true to its ethos of cruelty-free, vegan and clean formulations, without ever compromising on luxury, performance or results.
Today, Bellamianta is stocked in thousands of chemists and beauty retailers nationwide, including leading partners such as Boots, alongside a thriving direct-to-consumer online store that serves customers across Ireland and the UK.
The opening of its first physical retail space as part of a planned nationwide rollout marks the natural next step in the brand’s evolution, bringing the Bellamianta experience to life in a dedicated destination where customers can discover the full range, explore new launches and engage with the brand in a more immersive way.