'Making good nutrition simple': Northern Ireland family-run health food firm targets fibre gap with new range as sales grow 22%

Co Armagh family-owned health food brand Linwoods Health Foods has launched two new products designed to tackle Northern Ireland’s fibre gap and make everyday nutrition easier, as the family-owned business reports growth of 22% over the past year.

The launch comes as research published by the Food Standards Agency revealed that 96% of adults in Northern Ireland are failing to meet the recommended daily fibre intake of 30g, with the average consumption approximately 15g.

To mark the launch, Linwoods Ambassador, GP, best-selling author and TV doctor, Dr Amir Khan visited the health food company’s Armagh factory, where he met with employees and was given a behind-the-scenes look at the production process.

With research highlighting a significant gap in daily fibre consumption, Linwoods has developed the new Boost range to make it easier for people to meet their nutritional needs. Featuring Fibre Boost and Protein Boost, the two products offer a simple way to increase fibre and protein intake by adding just two spoonfuls to everyday foods like porridge, yoghurt and smoothies.

Fibre Boost provides 8g of fibre per serving, combining milled seeds, psyllium husk powder and apple fibre with added calcium, while Protein Boost provides 10g of protein per serving and is a natural blend of shelled hemp seeds, milled chia seeds and plant protein powders.

The new Boost range is launching across a range of leading retailers, with stockists including Tesco, Waitrose, Morrisons, Holland & Barrett and Dunnes Stores, Whole Foods, Grape Tree, Ocado and Booths.

Patrick Woods, managing director of Linwoods Health Foods said: “It’s striking that 96% of adults in Northern Ireland aren’t getting the recommended amount of fibre in their diet. We wanted to develop something that makes adding more fibre to everyday foods genuinely simple.

“Fibre Boost does exactly that, while Protein Boost responds to demand from consumers looking for a convenient way to add more protein to their diet. Both are about making good nutrition easier to incorporate into everyday life.

“We're incredibly proud of what we're achieving as a Northern Ireland family business, with growth of 22% over the past year, marking our third consecutive year of growth exceeding 20%. Health, wellness and innovation have always been at the heart of what we do, and we're committed to building on that success by developing products that make good nutrition simple and accessible for customers at home and around the world.”

Dr Amir Khan added: “It was fantastic to visit Linwoods, meet the team and see first-hand how the new Boost products are made.

“Fibre is an essential part of a healthy, balanced diet, yet the vast majority of adults in Northern Ireland aren’t getting enough of it. Small changes to our everyday eating habits can make a real difference and Linwoods new Boost range offers a simple, convenient way to add more fibre and protein to the foods we already enjoy.

"Healthy eating doesn’t have to mean completely changing your diet, it’s about making small, sustainable changes that work for you.”