'New trade agreement between the two countries': Fermanagh’s Boatyard wins business with India’s dynamic hospitality industry
Award-winning gin and vodka from Boatyard Distillery on the shores of Lough Erne arrive in India, targeting top bars and hotels as gin emerges as the country’s fastest-growing spirits segment
Lovers of gin and vodka in India, one of the world’s most dynamic markets for spirits can now enjoy award-winning products distilled on the banks of picturesque Lough Erne in Fermanagh.
Boatyard Distillery, famed in Britain and further afield for its unique double-distilled gin, has recently expanded into the Indian market, partnering with Dutch Courage Spirits for distribution.
Declan McGurk, Boatyard’s managing director, says the distribution deal will initially focus on leading bars, restaurants, and hotels in key centres such as Mumbai, Delhi, Goa and Karnataka.
“Boatyard Distillery’s products are part of a broader push by UK beverage companies into India, following a new trade agreement between the two countries. Boatyard’s management recognise how important it is to build relationships in export markets like India.
“Growing export sales is something that really takes time, and you’ve got to build up a rapport and relationships. India is very relationship focused,” adds Declan.
India’s spirits market is booming, driven by rising incomes, and a young, experimenting consumer base, with strong interest in quality whiskey and gin, expanding beyond traditional choices, and increasing demand for quality local and international brands.
“Key trends include the rise of craft spirits, increased female participation, and a shift towards more diverse categories like agave spirits and premium Indian-made spirits. The market is experiencing robust growth, with projections indicating significant expansion in value by 2030. Gin is the fastest-growing spirits segment.”
The new business follows Boatyard’s recognition in the influential global bartender awards, reflecting the popularity of its double gin among bar professionals for quality and sustainability. The gin was named the world’s second most-trending gin brand in the Drinks International Brands Report 2025, a ranking based on surveys of the top 100 bars globally. The distillery was awarded the No. 6 spot overall in Drinks International’s Bartenders’ Choice rankings for 2024.
The recognition in these reports is highly valued by the company because it comes directly from industry professionals in top bars worldwide, including the iconic American Bar at the Savoy Hotel in London.