'Responding to a growing demand': New Denny ‘Made Without Nitrites’ bacon and ham range arrives in stores across Northern Ireland
The Ireland meat brand is expanding its bacon and ham offering with four new products made without artificial preservatives, giving shoppers more choice for breakfasts, lunchboxes and everyday meals
Denny has launched a new range of bacon and ham products made without nitrites, which will be rolled out across Northern Ireland in the coming weeks.
The range comprises Smoked Bacon Rashers, Unsmoked Bacon Rashers, Carved Ham Slices and Wafer Thin Carved Ham Slices.
The company said the products contain no artificial preservatives and were developed in response to changing consumer preferences around food and health.
The Smoked and Unsmoked Bacon Rashers went on sale in Musgrave Stores across Northern Ireland on Saturday (September 12) and will be followed by Tesco Northern Ireland stores from Monday, September 21.
The Carved Ham Slices and Wafer Thin Carved Ham Slices will be available in Tesco Northern Ireland from Monday, October 12.
Chris Doe, UK&I marketing & innovation director at Denny, said: “We’re excited to bring Denny’s new Made Without Nitrites range to shoppers across the island of Ireland, responding to a growing demand for simpler ingredients without compromising on the great taste and quality people expect from Denny.
"The range gives shoppers more choice across everyday favourites, while continuing to evolve the brand for today’s consumer. As Ireland’s most chosen meat brand, we’re continuing to invest behind Denny with innovation rooted in consumer insight.
"This launch strengthens our offer, creates new opportunities for our retail partners and builds Denny’s position for future growth.”
With more than 200 years of heritage, Denny is one of Ireland’s best-known food brands, trusted by generations of families for great tasting breakfast and everyday meal favourites. The new Made Without Nitrites’ range builds on that legacy, offering shoppers more choice while reflecting Denny’s continued focus on innovation and changing consumer habits.