Simply delicious Pink Lady apple juice from leading Craigavon fruit specialist
Craigavon-based Simplyfruit, a family business specialising in a broad portfolio of fresh fruit products has launched an innovative Pink Lady Juice. Simplyfruit is a FoodNI member.
The juice, according to Connor McCann, who runs the business with brother Patrick jnr, is crafted from 100 percent Pink Lady apples,”a premium apple variety known for its crisp texture and balanced sweet-tart flavour.
“Using this variety gives the juice a naturally bright, flavourful profile compared with generic apple juices. Pink Lady apples are widely recognised for their quality globally,” explains Connor, a director of the Co Armagh fruit processor and packer launched by Patrick McCann, his father, founder of the business in 1987.
The latest juice produced by the company is now on sale in Tesco Northern Ireland’s network of grocery superstores. It supplies a broad range of fruit products to other grocery business across Ireland. The juice is produced in recyclable cans. Connor continues: “Simplyfruit is a Northern Ireland–based fresh fruit processing and packaging company. We produce fresh-cut fruit pieces, fruit pots, snack packs and fruit juices for retail and food service customers across the UK and Republic of Ireland. We supply to major retailers and also do own-label products,” he adds.
Simplyfruit’s focus on is on:
• Fresh prepared fruit - mango, pineapple, melons, grapes, apples;
• Fruit drinks including the Sparkling Pink Lady juice (with more to come in 2026);
• Quality, sustainability, and minimal processing, aligning with consumer trends towards healthier food options.
The enterprising company began processing local Bramley apples in small seasonal operations near Lough Neagh. It subsequently evolved to become a larger fresh fruit processor and innovator in prepared fruit and juices.
It’s a business which is committed to sustainability, the commitment the new Food Strategy Framework is keen to encourage,“We prioritise sustainability across all aspects of our business as we recognise that as humans, our most important connections will always be to the Earth, Air and Water. We drive sustainability by consistently challenging each one of our processes to be as efficient and sustainable as possible,” adds Connor.