Larne resident Lewis McAdam has taken on a new role in the Ulster-Scots Community Network (USCN), marking an “important step” in the organisation’s efforts to grow its digital presence.

Lewis has joined the USCN team as Digital Communications Executive, bringing several years of experience across digital marketing, broadcasting, video, photography and content creation – including his time at the helm of Radio Larne.

He has also managed social media channels and websites for a range of businesses and organisations and, in his new role, will lead the launch of USCN’s new Ulster-Scots podcast alongside a new bi-monthly newsletter.

Lewis’s appointment represents an important step in strengthening USCN’s digital communications, widening its reach and finding new ways to engage people with Ulster-Scots culture, heritage and traditions. Phillip Logan, Executive Director of the Ulster-Scots Community Network, said: “Lewis’s appointment marks an important step forward for USCN as we grow our digital presence and open up Ulster-Scots culture to new and wider audiences.

placeholder image — Lewis McAdam, Digital Communications Executive with Philip Logan, Executive Director at the Ulster-Scots Community Network. Photo: Lewis McAdam

“His experience across video, photography and content creation, along with his broadcasting and podcasting experience, will help us tell our story in fresh and engaging ways. Please join me in welcoming Lewis to the Network.”

Commenting on the role, Lewis said: “I am delighted to join the Ulster-Scots Community Network and bring my experience in digital marketing, broadcasting and content creation to the role

“I’m looking forward to working alongside Phillip, the wider team and the Network’s member groups to develop USCN’s digital communications, explore new ideas and share their work with wider audiences.”