Would you wear a 'period' t-shirt that tells people when you are menstruating?

A new fashion line has been launched to fight the stigma surrounding periods.

The “I’m On” campaign, launched by subscription period pamper service Pink Parcel, includes a range of t-shirts and sweaters which feature period positive slogans such as “I’m on cloud nine” and “I’m on. Period.” to encourage women to talk openly, and honestly, about their periods.

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“I’m on” is a commonly used phrase amongst women to discreetly say when discuss periods but the new fashion line aims to rebrand the phrase to give it a more positive message.

Fighting stigma of menstruation

Pink Parcel said the new clothing line is in response to period shaming.

The limited edition tops range from £19.99 to £29.99 and from sizes XS to XXL.

The period subscription service said that for every top sold £5.00 will be donated to Bloody Good Period – a charity which provides menstrual products to refugees, asylum seekers and to those who can’t afford them.

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The t-shirts and sweatshirts have been produced as part of a collaboration between Pink Parcel and a four ‘influences’: British fashion designer and industry icon, Olivia Rubin; founder of Style Me Sunday, style influencer and activist, Natalie Lee; and journalists and co-hosts of pop-culture and current affairs podcast, The High Low Dolly Alderton and Pandora Sykes.