Jordan named venue ambassador for NI

Independent Venue Week will this year be represented by four ambassadors - one for each of the Home Nations - who will lead the way in championing independent venues, and their communities, across their respective countries in the build-up to IVW 2021.

Jordan (21) is the third ambassador to be announced following Arlo Parks and Gruff Rhys.

Jordan is an alternative hip-hop artist and songwriter, who is at the forefront of the Northern Ireland’s burgeoning scene.

His dynamic style and undoubted stage presence bring excitement and an unquestionable feel-good vibe to each live performance.

Jordan and his exceptionally talented band mates have been pushing the boundaries with experimental sounds, digital lighting effects and a huge catalogue of original music.

His sing-along tracks get everyone involved as he spits bars around rhythmic, bold instrumentation, switching from rap to earthy singsong at any given time.

By mixing genres bringing together funk, rap, soul, dancehall, afro-fusion with elements of pop-punk; the Belfast rapper has charted his own lane for his brand of alternative sound to take centre stage.

In 2019, Adetunji became the first-ever hip-hop act to play at the prestigious Northern Ireland Music Prize and has been included across BBC’s ‘Stendhal Live’ and the BBC Art Show ‘Ones to Watch’.

Commenting on his appointment as ambassador of Northern Ireland, Jordan said: ”I am delighted to have been chosen as the ambassador for Northern Ireland during Independent Venue Week 2021.

“Independent venues play a vital role in creating economic opportunities, while at the same time showcasing and promoting the works of many local artists like myself.

“This is a fantastic opportunity to bring together venues, artists, events operators, and the public - especially in these challenging times - to highlight the importance of independent venues.”

For more information, visit Independentvenueweek.com.