'An opportunity to share our story': Co Down aircraft seating firm unveils new brand as it showcases Northern Ireland roots to global customers
Global aircraft seating firm launches refreshed website and campaign highlighting its people, engineering expertise and Northern Ireland roots
Northern Ireland aircraft seating firm Thompson Aero Seating (TAS) has completed the latest phase of its brand elevation with the launch of a new brand film and website, bringing its people, local heritage and approach to premium aircraft seating to life.
Last year, TAS introduced a new marketing campaign celebrating the people behind the creation of its premium business class seats. Featuring TAS employees alongside imagery inspired by the landscape of Northern Ireland, the campaign highlighted the combination of people, heritage, craftsmanship and engineering that has shaped the company.
The latest phase of the project sees the launch of a new brand film and website, providing a deeper insight into the company, its design philosophy and the expertise behind its seating products.
The new film draws a connection between the peace and comfort delivered by TAS products and the serenity and beauty of the Northern Irish landscape. It captures the craftsmanship behind every element of each seat, from the stitching and upholstery to the precision engineering and structure building, while highlighting the people who bring each product to life.
The new TAS website has also been redesigned with updated imagery, improved navigation and expanded content showcasing the company’s design philosophy, craftsmanship and approach to sustainability. The people and heritage of TAS are again represented, showing
the real pulse of TAS. And, of course, there are great explanations and details about the whole Vantage family seating range.
Becca Shou, head of marketing, Thompson Aero Seating, said: “Our brand has evolved significantly over the years, but the foundations of TAS remain the same: our people, our engineering expertise and our Northern Ireland heritage. We are proud to be a global business working with leading airlines around the world, while remaining firmly connected to the place and people that have helped shape who we are.
"This new film and website give us an opportunity to share that story and bring our brand to life for our customers and strategic partners.”