'I am so proud of them': TV star Vogue Williams unveils new rug collection with Northern Ireland family-run homeware firm
Six-piece collection brings together the TV personality’s interior style with the Northern Ireland family-run retailer, with prices starting at £30
Media personality Vogue Williams has teamed up with Newry-based homeware brand Kukoon to launch a new collection of rugs.
The Kukoon x Vogue Williams range features six designs, with prices starting from £30, combining classic styles with more contemporary trends.
Vogue worked closely with Kukoon’s design team before selecting the final collection from hundreds of rugs.
Four of the six designs are washable, making them suited to busy households, including homes with children and pets.
Speaking about the collection, Vogue said rugs were one of the key pieces she repeatedly turned to when styling a room.
“I keep coming back to one thing that just ties a room together... A rug. Genuinely. Get the rug right and the whole room just lands,” she said.
“I’ve created a collection of six rugs with Kukoon that will transform your space. Honestly? I am so proud of them. Every single one brings something different to your home.”
Kukoon is a family-run business based in Newry and was founded by siblings Clare and Paul Vallely.
The pair developed the company from their father’s rug market business into an online homeware brand serving customers across the UK and Ireland.
Clare Vallely, co-founder of Kukoon, said she had admired Vogue’s approach to interiors before approaching her about a potential collaboration.
“I have always admired Vogue’s interior design taste,” she said.
“After organically coming across images of Vogue’s gorgeous revamped Irish home I knew I had to reach out and see if there was a chance to collaborate.
“Vogue has an incredibly keen eye for home interiors and that really shone through in her choices for this collection.”
She added: “We’re so proud of this Kukoon X Vogue Williams launch and can’t wait to share it with our customers.”
The collaboration marks the latest development for Kukoon as the Newry business continues to build its profile in the UK and Irish homeware market.
The six-rug collection is now available, with the range designed to offer customers different styles and practical options across a variety of home interiors.