New podcast offers digital training

Engaging audiences online during the global pandemic has been hugely challenging for many arts, creative and community organisations across Northern Ireland.

Thursday, 1st April 2021, 11:48 am
Film Hub NI's Hugh Odling-Smee is pictured with QFT's Ellen Reay, Film Hub NI's Sara Gunn-Smith and Eximo Marketing's Andi Jarvis at the QFT, Belfast for the launch of the Moving Pictures Podcast Series.

Help is now at hand from Film Hub NI (FHNI) which has just completed a hugely successful training programme with its members, which it is making available free online to encourage others in the creative sector to engage with new audiences by hosting virtual events.

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The Moving Pictures Podcast series comprises seven one-hour sessions and is now available to film exhibitors and cultural organisations across Northern Ireland and further afield, offering practical advice from a range of leading experts on topics as varied as Video on Demand (VOD) platforms and programming, accessibility, audience development and marketing.

Sara Gunn-Smith, Marketing and Audiences Officer, FHNI, which is part of the BFI Film Audience Network, said: “We recognise that many creative groups particularly in rural areas lack the digital resources required to provide their events online and need access to quality training and skills to attract digital audiences. The positive response we received to our recent Moving Pictures programme from our members was overwhelming, so we see this edited podcast series as an opportunity to share our knowledge and solutions with others in the creative space. Our podcast series is engaging and informative with lots of practical advice for listeners which should be hugely beneficial to other creative groups. The kind of learning which can be gleaned from these sessions will increase audience accessibility and trust for these organisations, demonstrating affordable ways for all venues and groups, large and small to engage and start streaming screenings to their communities.”

To access the Moving Pictures Podcast series visit www.filmhubni.org/podcast-category/moving-pictures-podcasts/